China’s retail sales data for November painted a mixed picture on Monday, with growth coming in below expectations at 3% compared to the same period a year ago. While October’s figures showed a stronger 4.8% rise—boosted by the Singles Day shopping festival—it seems consumer sentiment remains cautious, with contributing factors including the ongoing property sector downturn and persistently high unemployment rates.
However, the early arrival of Chinese New Year in January 2025, coupled with record stimulus measures recently announced that are aimed at revitalising the economy, could spur a rebound in consumer demand as the year begins. Although the impact of these measures will take time to ripple through the economy, they may set the stage for a stronger start to 2025.
Recent data also offers a nuanced view of China’s property sector, suggesting both ongoing challenges and yet potential signs of recovery. According to China’s National Bureau of Statistics, new home prices fell by 0.2% month-on-month in November—marking the smallest decline since mid-2023. This moderation indicates that the sector could be bottoming out, with prices beginning to stabilise. This is despite that actual investment in Chinese properties continued to edge down to -10.4% year on year to date.